
What 1-Week in Las Vegas Taught Me About Brand Perception!
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I just got back from a 1-week trip in Las Vegas…
Here's the tea!

TV is just that TV, Vegas is nothing like what's portrayed on television….
The most exciting people during my entire trip was my group of friends.
Everywhere we went, we were lit, and people were dancing, drinking and partying with us. Most people there were tourist as well btw.
So how does this relate to branding?
Branding has a lot to do with perception. Especially luxury branding.
Going to Vegas I had this idea that there would be endless partying, luxury experience at every turn, things would be expensive, etc.
That was my perception - prior to going
What I learned very quickly was that Vegas, was almost split into sections. I truly felt a different VIBE with each area/hotel I visited.
The Venetian was giving luxury
Circus Circus was giving City Girls & Popeyes
The Sahara was giving luxury that ran out of budget
My favorite places were The Flamingo + Drai's Beachclub
Why? Because they were giving ALL OF THE ABOVE
It's what my friends and I were looking for the entire trip. It was giving everything we thought Vegas WOULD be.
Perception.
See how my perception changed multiple times throughout the trip?
Perception when it comes to branding is more in the mind of the customer than the brand.
So...
Build your brand based off oh how your customer would perceive it.
Psychographics are key…
Knowing your customer is key...
Identifying your target audience is key...
I'm offering FREE 30-minute discovery calls to help more product-based businesses come clear on their vision for their brand.
Sound Interesting?
Chat soon,
Ashli Q.
Ready to scale? – Let's goooo!
Here are 4 ways we can work on this:
1. Grab my FREE Brand Tip Sheet + Watch the FREE live training – Because branding is more than a logo, and building your brand is more than making a website and posting pictures. CLICK HERE
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4. Book a Strategy Session with Me - If you need help figuring out a plan of action for your brand, here’s the link to apply to work with me directly: BOOK NOW