Know Your Target Audience

A lot of people waste a lot of time trying to sell to people who simply aren't interested in their product at all.

Understanding your businesses customer analytics is super important, but you also need to understand how your target audience thinks.

Knowing your target audience...

1. Tells you what kind of people are genuinely interested in your product
2. How you should be targeting them

We've all heard about the Famous "Wake Tf Up!" Fashionnova text! Some say it's tacky others say they know their target audience. Either way they accomplished their goal. People were rushing to view their Black Friday Sales.

So, Whether you want to reach more people through ads, provide more services and products for your customer base, etc. knowing your audience can help with that.

Struggling to figure out your target audience, don't over complicate it. 

Create your ideal customer profile and build from there.