The Difference Between Branding & Marketing
The Difference Between Branding & Marketing
People are often interchangeably mixing up branding and marketing. Most aren’t aware of the difference.
The problem with not knowing what each really is, is that they have no idea what exactly it is that they’re struggling with and need to focus on for their business.
To be frank you need both.
Branding and marketing go hand and hand, BUT each has their own defining position in building a business.
One doesn’t work without the other.
So, in order to grow your business efficiently, you first need to understand what each is and what their position actually is, in your brand building process.
Let’s Define Branding
So many people define branding differently, because of this a lot of misconceptions about what branding is is often spewed.
Typically speaking, people think of visuals when referring to branding. Your logo. Your packaging, etc.
However, Branding is so much more!
The visual aspect of branding is literally only surface level…it’s one layer of the sauce.
Your Brand is actually made up of various components that should all cohesively work together.
Your Brand is communicated through a combination of visuals and messaging. Meaning…Your brand is your logo, color scheme, aesthetic, etc. BUT it is also your voice, tone, and messaging.
Your brand should make people feel or think something. It’s how people perceive your business. Your brand is that feeling…thought…etc. the customer will have when they think about using or purchasing your product.
Let’s Define Marketing
First and foremost, Marketing is ever changing.
There’s so many marketing strategies available in the online world today. The thing with marketing though is, what worked a year ago. May not work today.
All in all… Marketing is an action. It’s the act of promoting and selling your products.
Marketing can done through content creation, email marketing, sales funnels and lead magnets and so on.
Marketing turns interest in profits.
Defining the Difference Between Branding & Marketing
Marketing is for your business, and Branding is for your customers.
Marketing's purpose is to bring leads that convert to sales. Branding's purpose is to build awareness, emotional connection, and loyalty.
How Branding & Marketing Work Together
Hopefully at this point you understand the difference between branding and marketing.
The point being, you can’t market your business without building your brand first and you can’t build your brand effectively unless you learn how to market it.
Each of the two drive each other.
Branding is all about strategy and planning while marketing is the individual steps and actions taken to get results.
What’s “good” marketing?
You know marketing is done right, when your ideal customer understands and connects with your brands message and it aligns with your brand.
BUT…Remember, in order to put the right message out there for marketing, you have to understand what that is first – and that is what brand strategy clarifies for you.
So, what’s next?
Ready to take your brand to the next level?
Book a brand consultation with me!